“Now, more than ever, we’re excited to work with UMG in an effort to further broaden the scope of tools available for their artists to engage with fans, while also providing new avenues for their artists to earn meaningful income while streaming on Twitch.” “Twitch embodies a creator-first culture, including empowering musicians,” said Tracy Chan, Head of Music at Twitch.
With these agreements, we are proud to build on our track record of success in working closely with Amazon, and we’re looking forward to delivering even more incredible experiences for our artists and music fans everywhere.” Michael Nash, EVP, Digital Strategy, Universal Music Group said, “With the breadth of their music services and products, and their dedicated focus on customers and creators, Amazon Music and Twitch are excellent strategic collaborators, committed to creating the best and most diverse experiences for fans across streaming music, live streaming, artist collaborations, and physical merchandise. The expanded agreements will provide customers with enhanced access to some of the world’s most popular music content on Amazon, including live streams, high quality and spatial audio, artist merchandise, and exclusive experiences with UMG’s industry leading roster of artists from around the world.Īdditionally, Twitch and UMG will work together to foster new innovative opportunities for artists and labels to creatively and commercially engage with their fans and new audiences. SANTA MONICA and SEATTLE, JanuUniversal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, today announced an expansion of the companies’ agreements.
Twitch to Collaborate with UMG on Original Content for the Live Streaming Service UNIVERSAL MUSIC GROUP EXPANDS RELATIONSHIP ACROSS AMAZON MUSIC AND TWITCH
UNIVERSAL MUSIC GROUP EXPANDS RELATIONSHIP ACROSS AMAZON MUSIC AND TWITCH.
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